Putting Patients First: Redesigning the Oncology Experience

  • Wendy Perchick - Director of Strategic Planning and Innovation, Memorial Sloan-Kettering Cancer Center
  • Jan Willemse - Partner, ZGF Architects LLP

About the Event
The role of design in healthcare innovation is often overlooked, yet it can have a significant impact on care delivery, clinical outcomes and patient satisfaction. New York's world renowned Memorial Sloan-Kettering Cancer Center (MSKCC) recognized this and incorporated patient-centered design principles when creating the Brooklyn Infusion Center, its prototype outpatient facility that opened in late 2010.

MSKCC's goal was to enhance the patient care experience by drastically reducing patient wait times, offering patients myriad choices in the treatment process, and conveniently locating treatment facilities in a residential neighborhood. Designed by ZGF Architects LLP, the Brooklyn Infusion Center transforms storefront space into a bright and welcoming clinic that also serves as an art gallery and neighborhood resource for health advocacy presentations. It has been called an "urban oasis" and received Modern Healthcare's Award of Excellence in 2011.

We will hear from Wendy Perchick, MSKCC's head of innovation, and Jan Willemse, chief architect on the project, about the research and principles that provided a foundation for developing this care delivery model, how the program was validated, and the planning concepts that were adopted. In addition, they will discuss experiential goals and how this facility physically manifests them, as well as lessons learned about how the prototype care model is operating.

Everyone is welcome to attend this event. You do not need to be a NYCHBL Member. However, only members receive reduced pricing and advance access to the Attendee List. Visit our website for Membership info.

Date: Thursday, March 22nd

Schedule: 5:30-6:30 (check-in and networking)
6:30-7:30 Program
7:30-8:00 Post-event networking

Location: Memorial Sloan Kettering Cancer Center - Hoffmann Auditorium, 444 E. 68th Street (btwn 1st and York), NYC 10065

Event Fee