Social Media and Pharma
What is "Fair and Balanced" in Today's New Marketing World?
No topic is more exciting today than how the pharma industry can and should integrate digital, social media and mobile technologies into its marketing mix. Patients and physicians are heavy users of technology, so how do we use these in a compliant and effective way? Although the FDA held hearings on social media in November 2009, it is unlikely to result in immediate guidelines. A better approach is to hear from experts in the field on a fair and balanced way to incorporate social media. We have selected speakers to provide the government, in-house regulatory and content perspectives.
This event is hosted by NYC Health Business Leaders
Date: Wednesday, January 20th
Time: 6:00pm to 9:00pm
Location: Harvard Club of New York. 35 West 34th St. (bet. 5th and 6th aves)
Event Fee: $20 (through January 13th); then fee increases to $25
Click here to register